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What started out as a kitchen-made makeup 10 years ago is now a household name. With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products offer quick fixes and wondrous solutions for your everyday beauty needs.

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Meet theBalm cosmetics | Sephora Hong Kong

Mega babes turn to theBalm Cosmetics for a glam fix from mega fabulous products. Started on a whim over ten years ago in Marissa Shipman’s kitchen, the sassy San Francisco-based brand has quickly grown to include a full lineup of makeup, skincare, hair care, and nail polish. To really get to know light-hearted beauty world of the theBalm, meet their biggest stars.

At center stage is Mary-Lou Manizer, a seemingly innocent honey-hued luminiser that catches the light (and everybody’s eye). The 3-in-1 highlighter, eyeshadow, and shimmer diffuses light so your skin looks softer, younger, and radiant. Simply layer over your lids, sweep across your cheeks, or use an allover finish before you head out for the night.

Like Mary-Lou, all our favorite products from theBalm are true Janes of all trades and multi-tasker after our own hearts. Versatile palettes like Nude ‘Tude and a Meet Matt(e) series are more than tongue-and-cheek colour names. Each one is packed with totally wearable hues and cheeky attitude to dramatically dress up your eyes with barely there nudes or rock-on shades. Multi-purpose, finely milled powders like DownBoy pull double duty as a petal-pink blush and eyeshadow that reflects the light to give off an aura of elegance. Hot Mama is an all-in-one beauty essential in a drop-dead pinky peach that works as an eyeshadow, blush, or subtle highlighter. More than just your typical bronzer, Bahama Mama also doubles as the perfect contour powder, brow filler, and matte eyeshadow.

Before applying eyeshadows, blushes, or bronzers, start with a polished complexion with BalmShelter Tinted Moisturiser. The weightless formula feels silky-smooth on the skin, helps improve tone and texture, and provides SPF 18 sun protection.

Get your sass on with high-quality beauty for the fun, the flirty, and the fierce. Whether you’re head-over-heels for Matt(e) or part of the nude ‘tude girl gang, all your favorite theBalm products are waiting at Sephora Hong Kong. Shop online today!

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