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VMV was the first – and is still the only – brand to rate hypoallergenicity. With over 75 published (even awarded!) clinical studies, VMV Hypoallergenics® offers the safest, most proven effective care on the planet for men, women, and children.

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Created in 1979, VMV Hypoallergenics' high quality hypoallergenic products have become a beauty editor's favorite. Setting themselves apart with a VH-Rating System to authenticate their hypoallergenicity, their products are 100% fragrance-, phthalate-, dye-, paraben- and preservative-free. With VMV, skin safety isn't a choice, it's a lifestyle -- and we believe that's just the way it should be.

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