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Closeup   3011 americancrew web

American Crew

Grooming Cream 85g


1 reviews


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  • Description
  • Ingredients
  • How To
  • About

    American Crew Grooming Cream is created from aloe vera to give your straight hair a sleek look and soften curly or wavy hair. It also provides greater hold and keeps your hairstyle intact. 


    • Holds hair firmly and leaves a high shine
    • Softening and moisturising the hair
    • Conditions hair and prevents moisture loss
    • Contains antioxidant properties that protect hair damage from the sun

    * Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners or customers reviews). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims, descriptions or customer reviews should consult directly with such third parties.

    Aloe Vera Gel, Lanolin, Coconut Oil, Beeswax.

    • Scoop a small amount of American Crew Grooming Cream onto your palms.
    • Rub into damp or dry hair, starting from above your hairline.
    • Work it back towards the back of your neck. 
    • To make sure it is distributed throughout the hair, rub in up and down motions.

All of our products are 100% authentic

ratings & reviews
1 Reviews

Great cream pomade

Very similar to the american crew pomade, except this provides a much stronger hold with a dry creamy like texture. It dries up slightly faster too and has a slight tacky glue like effect during the application process. Shine is great, almost like an oil-based pomade. Washing off is slightly difficult as the glue like texture needed some conditioning to get it all off. But other than that, the finish it provides is excellent and I could definitely see myself using this regularly.

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