Australian grooming brand LQD is for men who want products that nourish skin in a uniquely masculine way. It’s a no-nonsense brand, built on science and innovation –not marketing hype and hyperbole, just positive results.
This one goes out to all the guys out there! – Liquid Skin Care - is an Australian skin care brand designed specifically for men to feel and look their best.
Origin and Attitude
15 years years ago Australian businessman, Anthony McDonough, when noticing there was a serious gap in the market for a men's skin care brand, decided to put the years of experience he had gained in senior marketing and management with some of Australia and Europe's largest companies into his own brand - a brand specifically developed to make men feel masculine about wanting to feel and look the best they can.
And so the idea for was born and together with the help of some of Australia's best developmental chemists, the LQD range was developed. The attitude behind LQD is a refreshing one in the skin care industry. While many skin care ranges make elaborate promises on miracle products, LQD concedes that no one and no magical product can stop aging or reverse wrinkles, but that their products will improve your skin's condition and help to slow down the aging process.
LQD's approach to skin care is all about simplicity and efficiency - their range delivers on what it promises - so that you can look and feel your best and focus becoming the best version of yourself in all aspects of your life.
1. Wash - Use this pH balanced washevery morning and night and after excercise to purify the skin from dirt and excess oils.
2. Scrub - This glycolic and micro-bead scrub can be used to exfoliate every 2 to 3 days to remove dead skin cells and deeply clean the pores.
3. Shave - Use this thick non-foaming shaving cream after washing or scrubbing. Packed with nourishing ingredients and anti-oxidants, it won't irritate the skin like many shaving creams on the market with added chemicals used to lift hair.
4. Calm - This fast-acting, deep-absorbing calming lotion is perfect to use after shaving. It works to soothe and treat redness, skin irritation, leaving the skin soft and supple.
5. Hydrate - This anti-oxidant rich, non-greasy moisturiser is used after washing, scrubbing or shaving to lock in moisture and prevent free-radical damage.
If you share LQD's attitude about skin care, then these products are for you. This range won't let skin care be a concern when trying to live a full, fun, happy and adventurous life. We like this thinking, don't you?