#MYDENTITY Guy Tang
#MYDENTITY Guy Tang is on a mission to bring the expressive, boundary-pushing art of professional hair coloring directly into your daily routine. They strive to transform every hair transformation into a vibrant, high-fashion statement with salon-grade formulas that deliver striking pigment, luminous shine, and long-lasting vibrancy for color enthusiasts everywhere. Created by celebrity hairstylist and social media sensation Guy Tang, the brand is built on the belief that hair color is the ultimate form of self-expression. That’s why every product is formulated with high-performance ingredients like breakthrough heat protection up to 230°C, nourishing Argan oil, and Keratin to protect your hair's structural integrity while bringing the trendiest shades to life.
#MYDENTITY Color Refreshers & Tonal Conditioners
Starting with their world-famous color maintenance essentials, #MYDENTITY refreshers keep your custom shades looking salon-fresh between salon visits. Their iconic #MyRefresh Color Depositing Conditioners, essential staples for maintaining vivid or pastel tones, seamlessly deposit rich pigments while conditioning hair fibers to eliminate dullness. Other color-maintaining heroes bring a bold, lustrous finish through the same pigment-rich approach, like the #MyRefresh Conditioner Rose Gold and Lavender Lust both ideal choices for those who want to boost their hair color's tone and shine right in the shower.
#MYDENTITY Lighteners & Direct Dyes
For an explosion of head-turning, high-impact vibrancy, look to their signature professional lighteners and vivid pigments, a creative collection designed to transform any base canvas. Formulated for maximum lift with minimal damage, the high-performance Big9 Crème Lightener and Magnum8 Powder Lightener quickly lift up to 8–9 levels while keeping hair conditioned. For expressive, true-to-tone color payoff, fan favorites like the Super Power Direct Dyes deliver deep, intense shades like vibrant magentas and oceanic blues that pack an unforgettable punch.
More than just hair color formulas, #MYDENTITY provides a complete spectrum of protective hair prep, bond building, and styling products to keep your colored strands resilient and healthy. Structural care solutions like their #MyHero Collagen Repair Treatment and #MyHero Collagen Shield Spray, help reconstruct damaged bonds, lock in essential moisture, and shield fragile hair against heat and environmental stressors. Styling companions like the #MyDirtySide Spray Dry Shampoo and #MyControl Medium Sculpting Spray allow you to shape and hold your signature look without fading your color. #MYDENTITY specializes in complex, highly mixable formulas, harnessing Guy Tang's artistic color mastery to give your personal style an unmistakable edge.
Your hair color is deeply personal, especially yours. #MYDENTITY recognizes that your hair should reflect your unique energy, creativity, and confidence. That’s why they offer a versatile wardrobe of vivid direct dyes, toning conditioners, and protective treatments that empower you to craft your own head-turning look.
Shop online at Sephora Hong Kong to discover your next hair obsession and step out with ultimate confidence.