With over 145 years of making timeless skin care products, Shiseido is one of the oldest beauty brands in the industry. Since the beginning, they have been guided by a belief that beauty is more than an image, it’s a unifying feeling that’s better when shared. Founded in Ginza, Tokyo, the Japanese skincare company is a global force with a devoted fan base for their groundbreaking collections in everything from brightening to anti-aging products.
Using the perfect blend of high-quality natural ingredients and cutting-edge technology, Shiseido formulates skincare lines to address specific skin concerns for a truly customisable experience and naturally beautiful skin. Among the more popular collections are the best-selling White Lucent and advanced Bio Performance. An industry leader when it comes to whitening products, Shiseido developed White Lucent as a brightening range that targets dark spots and discolouration with an intensive formula containing omogi and angelica root extract. From a cleansing foam to moisturiser and eye cream, the complete collection offers a comprehensive skincare routine focused on skin clarity. Bio Performance is a preventative range that fights the first signs of aging with innovative formulas that help rebuild collagen and elastin while revitalising dull, lackluster skin. Inspired by the latest clinical advancements, it uses exclusive bio-technology to help the skin perform at its maximum potential with minimal time by lifting, firming, and sculpting quickly. That’s the beauty of self-defense.
Shiseido has been sharing beauty since 1872 with high-quality skincare focused on targeted results. Go deeper with skincare that’s more than skin deep when you shop online at Sephora.