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Rephr

rèphr is a pure brush brand. We partner with leading artisans around the world to make our brushes. Our natural-hair brushes are crafted in Kumano, Japan, home to centuries of brushmaking tradition. Our synthetic brushes are made in China, which leads the world in synthetic fiber technology. Better tools, better makeup.

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rephr | Sephora Hong Kong

Handcrafted precision, crowd-designed perfection. Discover Japanese artisan makeup brushes engineered for effortless application.

Born from a collaboration between beauty lovers, professional makeup artists, and master brush artisans in Kumano, Japan, rephr is redefining luxury beauty tools. Built on the belief that world-class makeup application requires world-class tools, rephr combines centuries-old Japanese brush-making craftsmanship with community-driven feedback.

Every brush is meticulously crafted by hand to offer unmatched softness, optimal pigment pick-up, and seamless blending—making professional makeup artistry accessible to everyone.

Elevate your beauty toolkit and shop the rephr collection online and in-store at Sephora Hong Kong.

Discover rephr Bestsellers at Sephora HK

1. rephr Brush 01

The ultimate multi-tasking eye shader and blender. Designed to fit every eyelid shape, this flagship eye brush effortlessly lays down shadow, blends out harsh lines, and defines the crease with liquid, cream, or powder formulas.

2. rephr Brush 05

Seamless, soft-focus face sculpting. Featuring a tapered dome shape, this versatile face brush picks up the perfect amount of blush, bronzer, or setting powder to deliver a smooth, natural-looking wash of color without disturbing your base.

3. rephr Brush 15

Effortless, one-swipe eye blending. Engineered with a fluffy, tapered tip, this jumbo crease brush diffuses eyeshadow into the crease in seconds, creating a soft, blown-out gradient with zero harsh edges.

4. rephr The Core Collection

The ultimate toolkit for makeup perfection. A thoughtfully curated set featuring rephr’s most iconic eye and face brushes, designed to cover every essential step of your daily makeup routine.

Why Beauty Insiders Love rephr

  • Handcrafted Japanese Artistry: Made in the legendary Kumano region of Japan by master artisans using traditional techniques passed down through generations.

  • Community & Pro-Driven Design: Every brush shape and fiber density is rigorously crowd-tested and perfected based on real feedback from makeup artists and beauty enthusiasts.

  • Unmatched Performance: Engineered for superior softness and maximum precision, ensuring pigment applies evenly without scratching fragile skin or wasting product.

Elevate your makeup toolkit. Shop the rephr collection at Sephora HK today!with effortless poise.