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Rules To Makeup? With Rare Beauty, Never Heard Of It!
Makeup made to feel good in, without hiding what makes you unique. This is Rare Beauty, the brainchild of none other than your favourite star celeb: Selena Gomez.
Designed to empower and encourage self-love for everyone, Rare Beauty is about breaking down unrealistic standards of perfection, because there’s complete beauty in imperfections. With her special project, Gomez wants to help everyone celebrate their individuality. And if anything is reflected in Rare Beauty, it is Gomez’s intentionality to shape conversations around beauty, self-acceptance, and mental health.
Fun Fact: Rare Beauty isn’t just yet another celebrity beauty line, but one with a solid mission. With the launch of the brand, Gomez also launched the Rare Impact Fund, which aims to raise $100M over the next 10 years to help increase mental health resources.
As far as the products themselves go, each and every product is blendable, effortless to use and features buildable coverage. Thanks to the airy and breathable formulas, you can easily customize any effect or finish to suit your mood and preferences. The best part? It has all you need for easy glam, while letting your uniqueness shine through — from blush and primer, to an eyeliner, liquid highlighter, tools, and a massive 48-shade foundation range!
Explore the collection and start embracing who you are!
FACE
Prep your complexion by smoothing away the look of pores and fine lines with Always an Optimist Pore Diffusing Primer. The serum-like Liquid Touch Weightless Foundation gives medium buildable coverage and truly feels like second skin — perfect for no makeup-makeup looks! Look on the bright side all day with Positive Light Liquid Luminizer. The silky formula is dewy and offers buildable glow, while also nourishing skin. Flaunt a pretty, healthy flush with Soft Pinch Liquid Blush. To apply like Gomez, place 1-2 dots on each cheek, then pull the pigment upward and outward into your hairline.
EYE
Whether you love a sleek wing or a bold cat eye, Perfect Strokes Matte Liquid Liner helps you create a look for the books. Discover new looks that are true to you with Discovery Eyeshadow Palette. The crease-free, buttery shades in matte, metallic, and glitter finishes are versatile enough to take you from day to night. Pair your look with Always an Optimist Weightless Eye Primer to gorgeously make your shadows pop. Creamy, tinted, and featherlight in texture, create any brow look — from soft and defined to strong and full — with the ultra-precise Brow Harmony Pencil And Gel.
LIP
Lippies that don’t feel you leaving dry? Make a statement with Lip Soufflé Matte Lip Cream that hydrates with a kiss of chic colour. Meet goodness your lips will thank you for with With Gratitude Dewy Lip Balm that leaves your puckers feeling nourished and nurtured. For enhanced colour and added moisture, layer it over your most-loved lip product! Hug your pout with the cushiony comfort of a lip mask and shine of a gloss with Stay Vulnerable Glossy Lip Balm. 1-2 swipes is all you need to keep your lips looking good and feeling even better all day, without fading or smudging!
WeAreRare, and we know you are, too! Find your #RareRoutine right here!