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“Radiant beauty begins with healthy skin.” This is Koh Gen Do’s beauty promise. Their award-winning products have no artificial fragrances, synthetic pigments, and petroleum-based mineral oil – all developed without harmful animal testing.

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Koh Gen Do | Sephora Hong Kong

After much anticipation, Sephora is excited to announce that we are now stocking amazing products from a Japanese cult favorite brand – Koh Gen Do. A leader in superior botanical skincare and high-definition stage makeup that’s approved by makeup artists worldwide, we couldn’t wait to get our hands on it so you can too! If you’re new to the brand, here’s a little rundown to get you started:

How It All Started

Developed its first skincare line in 1987 in Tokyo, the skincare lijne was first inspired by Japanese actress Ai Saotome. With her grueling long hours of on-camera work that required her to look good at any minute, Saotome needed a simple but effective skincare that won’t take up time due to busy schedules. With these factors in mind, she began searching for a solution – skincare that’s formulated for women who experience skin dryness due to long hours and other harsh environmental stresses. To achieve this, she sought the amazing benefits of Japanese and Chinese herbs to create a more natural skincare line that lasts, yet won’t harm your skin.

The Company’s Values

In 1987, Koh Gen Do skincare line was born with a strong cultural and chemical balance in mind. Their scientists used only natural plant ingredients derived from Japanese and Chinese herbs, thus it does not contain any petroleum, synthetic fragrances or colors. The response to her skincare line was extremely positive and she began integrating the same concept into a glamorous, high-definition makeup line fit for a star. Today, Koh Gen Do produces an updated and more superior skincare line, high-definition makeup, and a slew of bath and body products.

Koh Gen Do’s Star Products

As part of the first ever Integrated Skincare & HD Makeup Series, the Maifanshi Moisture Foundation has been the brand’s cult favorite product since the beginning. Popular among singers and actresses, the cream-to-liquid foundation goes on smooth and contains dual-particle powders that reflects light and erases pores at the same time. Since its introduction, the cream-to-liquid foundation has gone through some amazing improvements both in formula and packaging, and continues to be one of brand’s best selling products to date.

The Maifanshi Moisture Concealer pays perfect complement to the brand’s advanced formula foundations, providing both the benefits of skincare and skin-Photoshopping qualities. The multi-color compact blends perfectly to suit multiple skin tones and is the love of leading makeup artists everywhere. Their Spa Water Cleansing Cloth is made out of organic cotton, completely oil-free and infused with thermal water from Japan that’s rich in nutrients that the skin loves, so more is absorbed to clean, refresh and completely rejuvenate the skin. It is no secret that the cleansing cloths have been the backstage staple of many movie sets and TV productions of popular shows.

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